You've heard of the Rich Kids of Instagram: those spoiled twenty somethings who love nothing more than flaunting their wealth online.
Then there is the Rich Kids app, an exclusive club where some of the 25,000 members pay £890 a month to post their self-obsessed pictures, in a bid to weed out fake heirs.
It’s just been banned by Apple for violating its terms — to its narcissistic stars’ frustration.
So just who are these obnoxious rich kids? Sarah Rainey holds her nose and takes a look.
Property tycoon who's rarely in the office
Emir Bahadir lases on an inflatable animal in a pool
Turkish-born Emir Bahadir’s name translates literally to ‘Prince’ — and the 25-year-old certainly lives like one. Whether lounging in a pool in St Tropez (inset) or grinning on board his mahogany-panelled private jet (main picture), his 319,000 followers are regularly treated to glimpses of his gilded existence.
Emir, who attended the £60,000-a-year American School in Switzerland, and studied business at New York University before moving to London, is heir to a generations-old Turkish property empire and owns a £2.8 million apartment in Manhattan. He is also co-founder of a property brokerage whose offerings include a £77 million premises on New York’s Fifth Avenue.
A visit to his Instagram site, however, shows Emir is rarely in the office. He’s more likely to be found in a helicopter over Cannes, attending a gala in Miami or relaxing on a yacht surrounded by a gaggle of bikini-clad beauties.